Internet Marketing Portfolio for Mio Amore – The Most Popular Bakery of Eastern India
The Objectives
The ObjectivesMio Amore is one of the largest Bakery Chains in Eastern India that offers a plethora of Cakes, Pastries, Cookies, Veg and Non-Veg Savouries etc. They are exponentially popular offline and our main challenge was to make it equally popular and loved online as well. So, the objectives included:-
- Driving high level of awareness and engagement for Mio Amore’s products.
- Improving the visibility of Mio Amore’s brand identity on Social Media.
- Delivering great ROIs from Advertisements.
- Improving online communications with customers.
The Strategy
- We develop Contents, Posts, Videos and Ad campaigns on Facebook keeping the first objective in mind where we had to increase the awareness and engagements for the products.
- We conduct several Contests and Give-aways on an occasional basis.
- With the help of the client’s in-house team, we answer to each and every customer requirements with utmost importance and detailing.
- We conduct social monitoring on a regular basis for reputation management.
The Results
- Total Facebook page likes : 313,266.
- The Social Campaigns continue to find a good amount of organic reach and engagement on a regular basis.
- Organic post reach is 68,878 people per day and organic post engagement is an average of 8,044 people per day.
- The last Social Media Campaign which was a contest based on “Football World Cup” was a huge success and it received amazing response and online accolades from customers. (100% Organically done and had approx 10,000 participants)
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