What Instagram Best Practices You Must Follow in 2022?

By Mitali Purkait Ghosh on July 21, 2021

Instagram is currently a game changer for online marketing. With Instagram business, there are so many promises for any business to showcase what they want to offer to the target audience. The huge number of choices can leave you overwhelmed.

That is why the social media marketing experts from Digital Concepts have come up with the guide of Instagram best practices that will help you stay ahead of your peers and get the desired outcome and even more. Take a look at the following points.

Instagram Best Practices for 2022

Know Your Audience

As the users of Instagram are now a whopping number of 1 billion, this platform makes it fairly easier to reach your target audience. Finding your niche audience among all these people online can be tricky unless you know how you can categorize them. For that, you need to know who your right audience is. Create the persona with the right age, gender, location, interests in mind. And then voila! Cash on their interest and use that for your marketing.

Get SMART Goals

Of course, you want to gain more traffic from Instagram. You want to have more followers. But to start from the first thousand, you need to set your SMART goals – specific, measurable, attainable, relevant and timely. Obviously, you want new followers, you also want the old ones to retain too. And for them, your followers need to engage with you and share your content. You also need to post consistently, create a brand hashtag and ensure you are getting more likes, comments and interactions in your posts.

Measure Performance

Obviously, you want your Instagram campaign to skyrocket soon. But for that, you need to know how your content is performing. Instagram offers insights for posts, reels, stories and any activity of your account. So, check your insights regularly to see the reach, views on profile, clicks, new followers and their specific demographics. Compare the insights and take note of which ideas are working the best for you.

Best Practices for Instagram Content

Manage Content Posting Properly

The first step is to make sure that your Instagram page looks amazing. This is a visual app where the post will appear in tiles. So, for that, you need to select a style guide. Choose a color scheme and stick to that. Go for some props, good lighting, a good camera or smartphone and click away. Use photo editing apps too. Create a content calendar for your Instagram page. Make sure that you are maintaining it. Post regularly so that your audience doesn’t forget about you. Show consistency in the looks of the pictures. Plan each post and keep the caption ready ahead of its time. Find out which time is the right time to post. The insights can show you the right time, which date is the right date and when most of your followers are online and interacting with you.

Instagram Stories Best Practices You should Follow

Use Interactive Features

For stories, interactive features like a poll, questions and answers, quiz button, these work amazingly. These are fun, interactive and will give you the right idea about what kind of content your target audience is interested in.

Go for Create Feature

If you are brainstorming and cannot find the right content for the story, go for Create feature. Create lists, go for fun GIFs and other types of content which will get more engagement from your followers.

Best Practices for Instagram Reels

Make Reels More Impressively

Reels have become quite popular as they are short, fun and add a character to the brand rather than regular posts and stories. So create some unique Reels. Create a catchy video. Add text from the subtitle feature. You can also use a text bubble for more information that might not fit the text of the Reel. Tag the products you are showcasing. To highlight them use green screen effects. Make sure the Reels are informative. People tend to share the Reels that have information like How-to or DIY tips and so on.

Best Practices for Instagram Highlights

 Instagram offers you the right position to highlight some important facts or products at the top of the page. That is called Instagram Highlights. This is a convenient option for any brand for showcasing what they do.

Enhancement of the Page

Try to anticipate what your current audience will look for and showcase it in the highlight. For example, if you are a home baker, you can use highlights like cakes, cookies, brownies, client reviews, price lists, custom options and so on. This way your customers will get the information quickly.

Best Practices for Instagram Ads

When you want to reach more audience at a rocket speed, you need to run paid ad campaign on Instagram. For that, you need to know how you can offer a way to shop and engage with you in a user friendly way.

Put the Best Content Forward

For the advertising content, you need to put the best content forward. You cannot waste this opportunity with something unappealing. For that, you need to post the best quality content. Make sure the post looks stunning, the information remains top notch. Plan bit ahead and put your best foot forward. Add the link of sign up or shop now or visit profile or visit website so that your audience responds immediately.

Influencer Partnership and Giveaway

In Instagram marketing, influencers play a pivotal role to bridge the gap between the brand and the consumer. Make sure you are partnering with the influencers who get the best response from the niche audience. Also, plan giveaways with fun easy contests for getting more loyal customers. Instead of blowing your budget, focus on fun quirky content.

So, now as you know about these practices that you need to follow for acing Instagram marketing in 2022, don’t waste time. Start following them today. And if you need the assistance of an expert social media marketer, dial +91 98301 40672.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.