From Followers to Buyers: Mastering Social Commerce – The Ultimate Guide!

By Mitali Purkait Ghosh on August 28, 2023

Even if you’re not familiar with the term, it isn’t hard to figure out the meaning of social commerce. However, it isn’t as simple as selling a product or service on social media platforms by selling ads. With social commerce, marketing agencies merge social media with the best that e-commerce has to offer. As you reach the end of this post, you’ll be a master at social commerce or strategize with offshore web development.   

Social Commerce

With social commerce, the entire shopping experience is localized in a social media platform. Everything from marketing to product discovery and checkout happens inside the social media platform. For instance, you may see a trendy card wallet on Pinterest. You’ll be able to hit the “Buy Now” button to add it to your cart and checkout with the product without leaving the app. 

Advantages of Social Commerce

1. Reach out to more customers – More than half the planet is on social media and every user spends almost 2.5 hours on social networks on average. Discovering new products and getting introduced to new brands on social media is a daily affair. 

You can hire a savvy marketing team who will help you reach out to more potential buyers with a well-crafted organic post that is optimized to generate clicks. We are a full service digital marketing agency in India with a reputation of satisfying clients at a reasonable cost. 

2. Increase recommendations – If you’re a new player in the market, social media is the best place to establish a foundation. Buyers always research new products before making a purchase. You can use your social media account to mine and collect reviews at a single convenient place and streamline the research process for your customers. 

3. Gather invaluable metrics on consumer behavior – With social commerce, you can also tap into the social profiles of your customers. With personalized data, you can reinforce your marketing strategy to be more effective. 

You can also discover the changing buying behavior of your client through the metrics on your posts and implement them outside social media into your SEO marketing strategy. Hiring an in-house marketing team to execute such strategies may not be cost-effective. You can ignore other such marketing hazards by availing our offshore SEO services.

Social Commerce tips that work

1. Add an AI chatbot – Even when you’re offline, an AI chatbot can answer basic customer queries and keep them happy. 

2. Encourage reviews and listen to your customers – Your customers would leave bad reviews when they aren’t satisfied with your product or service. Instead of shutting them down, improve your product with their valuable feedback. When other users see such interactions, it builds trust and brand loyalty. 
At Digital Concepts, we can help you organically grow on social commerce. We have a fantastic SEO team and social media experts who will help you draw in more followers and convert them into customers. Hire our offshore digital marketing services by visiting us at https://www.digitalconcepts.in/ or call us at +91 98301 40672 for an appointment today.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.