Top 7 Guidelines to Follow When Writing a Social Media Post Copy

By Mitali Purkait Ghosh on August 12, 2022

There is no denying that social media is one of the most powerful platforms for growing your followers and generating leads. Hold on! It is not as easy as pie. Millions of companies are pitching in for growing their communities. So, you might be left out if you do not know how to convert the followers into customers. The trick is to engage the audience and this is where the significance of a punchy social media post comes in. As a social media marketing company, Digital Concepts will show you the way to success. With us, you access the best experts and also benefit from the best exposure in this area. Wondering how to leverage the social media posts? Here is what you need to know.

Getting ahead with the main idea

When you consider writing social media posts, try taking the main idea forward instead of getting around with the nitty-gritty. A persuasive teaser may also do the tricks but you need to start with the leads in the front. Remember to make the post copy adaptive based on the platform. Facebook, Instagram for instance may demand long captions whereas Twitter demands a shorter copy. Try to check the structuring of the post to make it more compelling for the audience. A better option is to consult us for help. The team at Digital Concepts is familiar with the social media marketing trends, so you have the cake and eat it too.

Know the goal of each post

You may have set a goal for the social media platforms. But it can be tricky when it comes to organic posts. For instance, your goal for the post copy may be to increase the conversions and clicks. Similarly, with another post, you may want to boost the followers, likes, and comments. Once you have set the goal, you can measure the success of the post.

Communicate with the audience

When writing a social media post, it is easy to get caught up in various ways. But do not move away from your aim of going social. It will help you avoid the one-sided posts and help you engage in two-sided conversations. Ask questions to your readers and encourage them to share their ideas and opinions.

Make post copies for different platforms

When you write post copies for social media, make each one different and relevant for the social media platforms. Each one has a different feel and tone, so why should the post copies be similar. Using the same post copy for different social media platforms is a mistake you need to avoid. So, if you create one for Facebook or Instagram, change the tone of the post for Twitter or LinkedIn. Hire social media experts and embark on the best posts on your timelines, keeping them casual, simple, and straightforward.

Heighten the images with an emotional touch

Sometimes, minimalism is the way to go when writing social media copies. Do you know how much time a user spends on an average on Instagram and Twitter? So, concise posts may be the game-changer here, and make sure to add a personal or emotional touch to perk up the effect of the post copy. Check the competitors’ social media posts and you are much better off while handling the odds.

Ask questions directly

In recent years, asking questions is a favorite format for content writing as well as post copies. So, the best way to write the post copies is by asking open-ended questions. The readers will be far too pleased to answer the questions and feel more excited to read the post copies. Checking a few of the competitor sites will be a great step ahead of good engagement.

Use Hashtags

A hashtag is a key to getting attention on social media platforms, especially when working for Instagram and Twitter. So, all you need is to modify the strategy based on the platform and you are good to go. The hashtags on Twitter, for instance, are the right ones to add to the trending topics. Before taking the plunge, do your research and make the hashtags unique. As a digital marketing agency in India, we have a team that is familiar with the industry news and updates to make your post copies more fulfilling.

Looking forward to more versatile post copies to empower your presence on the social media platforms? Hire an affordable internet marketing company to stay within the budget. Give us a buzz at +91 98301 40672 to fix the appointments for face-to-face conversations.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.