How to Make Your Shopify Store Stand Out with These Design Tips?

By Mitali Purkait Ghosh on October 6, 2023

Your Shopify website represents your business to new customers. It doesn’t just generate revenue but acts as your business card in the online space. That’s why it needs to look elegant and have a polished design. Designing a polished website isn’t easy and that’s one of the reasons to hire Shopify developers. Similar to physical stores, shabby online stores drive away customers. A Shopify ecommerce development company can be the difference between a shabby and a modern online store. The following tips help you design a modern Shopify store and stand out from the competition.

1. Take your time choosing a Shopify Theme

The Shopify theme is the foundation of your store’s design. It should have style and function variations to bring in new customers and engage them effectively. The theme also decides your brand personality and the user interface of your store. Choose one that fits your budget and has the main functions or features you want. For instance, if you want to put out video descriptions of your products, choose a theme with an integrated video player. If you want more organic traffic for your website, you must choose a theme that contains a blog and helps with SEO. The theme also needs to be lightweight to keep your website snappy and deliver a smooth checkout experience so that users don’t abandon their cart at the last moment. After choosing a theme, you can hire our Shopify website development services to customize your website and refine it to drive growth.

2. Display your Unique Selling Point (USP)

Like every other business, you must have a unique selling point (USP) or a core value proposition. A lot of your existing customers buy your products or services for that USP and you must use it to draw in new clients. Users should be able to view your USP as soon as they open your website.  

It should be in the form of an image or phrase at the top of the page. Value propositions are distinctive and concise. They make you stand out from the competition and tell your customers everything they need to know about your business or product. Some of the best examples of brand value proposition include:

• Uber – The Smartest Way to Get Around
• Apple TV4K – The Apple Experience. Cinematic in Every Sense

3. Keep it simple and highly usable

Your users should be able to easily navigate and browse your website. They should have easy access to all the information they need and ordering a new product or subscribing to a service should be effortless. While you must have a search site button, it shouldn’t be the main tool for customers to find information or access a feature.

You need to maintain a crisp and clutter-free design that doesn’t confuse the customer and helps them to make quick decisions. Test out your website design by using it yourself and making your impatient teenage kids, cousins or relatives use it. That helps you gauge the effectiveness of the design. Hire our Shopify developers to create attractive and pleasing websites that help you raise your conversion rates. Business owners may go overboard while designing their websites and end up with a congested website. As a web development outsourcing company, Digital Concepts has seasoned experts who make beautiful Shopify stores for our satisfied clients and we can do the same for you. Call us now at +91 98301 40672 or click here to send in your queries.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.