How to Create a Social Media Content Strategy?

By Mitali Purkait Ghosh on September 28, 2023

Do you know that the content that you post on social media can turn your brand into a credible name that everyone utters? Want to turn your followers into fans? The impact is stunning undoubtedly but the effort is not. Today, it is not enough to be on social media but create valuable posts that align with your business goals and distribute them on the right platforms. Digital Concepts is not a cookie cutter. We are a digital marketing agency applying content strategies based on your audience and industry. If you are taking the first step towards creating a social media content strategy, here is how you need to move.

1. Setting the right goals

One of the most important aspects of creating a social media content strategy is setting goals. The goals you set to rev up your social presence determine the kind of content you need to post and which platforms to use for posting them. Some of the goals are increasing website traffic and revenue, improving brand visibility, building reputation, and staying ahead of the competition.

2. Identify your audience

Do you know your target audience? If the answer is no, you cannot create content that they are likely to view. Go ahead and research your audience to position your website better. Find out for whom you have created the product or the service, the people buying them, and the users who view your competitiveness on social media. You are now more equipped to create a content strategy that aligns with your audience, leading to increased engagement.

3. Create a content calendar

Once you know what content appeals to your audience, it’s time you move ahead and create a content calendar for social media. Wondering what it does? A calendar will let you consider the bigger perspective and allow you to visualize and organize them in a way to make the execution easy. The content calendar is the key to all things you post on social media.

4. Analyzing the competition

If you are not aware of who follows your competition, get to it as quickly as you can. Use this competition healthily for your social media content marketing to get more likes from the same set of audiences as theirs. Find out how frequently they post, the kind of content they post, and the way of interacting with the users, and build a healthy relationship with your followers (or fans!)

5. Which platforms do you find favorable?

Which social media platforms are worth your time and effort as far as posting content is concerned? Take some time out to research where your target audience stays most of the time. Also, you must check out those platforms your competitors use. There are many you can choose but the commonest are Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Each platform has its benefits. So, you need to do your homework before you choose.

6. Creating compelling content

By now, you know enough about the significance of creating content on social media platforms. Now, you need to dig deeper to post content that aligns with your goals. Keep the content aligned with the purpose of each platform. Content creation is not as easy as it seems. Stick to proper guidelines for writing post copies. So, if you are struggling with the production of content for each network, we are here to help. Our writers create content to provide value to your brand and offer a good start to your social media content.

7. Distributing the content

This is the final and the most important step where you need to put your time and effort into determining what kind of content to use for each network. Get the best social media tools to let your content posted at appropriate times so that even if you forget, you will always stay ahead.

8. Monitoring the Performance

Your social media content strategy remains incomplete if you don’t monitor the performance, learn from your mistakes and improve it. Make sure that you track impressions, click through rates, and reach of every post along with any spike or dip in brand awareness and the number of followers. Each piece of content and content strategy won’t be successful. Remain flexible and adopt a dynamic approach to make alterations when necessary. The social media content strategy influences all things your business does on social media. If you want the experts to help you to create a content strategy for the social media platforms, we will give you a reason to feel proud. Call Digital Concepts at +91 98301 40672 or 033 46039816 (From 11:00am to 7:00pm IST) and we will have you covered with high-performing strategies that work.

Mitali Purkait Ghosh

Mitali Purkait Ghosh, the Co-Founder of Digital Concepts, brings a wealth of knowledge and innovation to the marketing sphere. Mitali and her dedicated team offer unparalleled expertise in digital marketing and content writing, among other key online strategies.